Audio Branding

Michael Bull contends that, given the predominance of visual epistemologies in urban experience, it is unsurprising that the first consumer cultural icon of the twenty-first century is the Apple iPod, a sound-based technology. This book examines how we utilize sound to shape crucial aspects of our everyday lives, using the Apple iPod as an example. The author contends that the Apple iPod serves as an urban Sherpa for many users, aligning itself with the mobile array of technologies we routinely use in our daily lives.

The book illustrates the transformation of urban spaces occurring right before our ears, due to our use of mobile devices that are primarily sound-based.

Sound Moves: iPod Culture and Urban Experience, Michael Bull