I also add some Tanzanian local food, local people and others’ clips into KFC in the video, WHY?

Placing Tanzanian food scenes alongside KFC scenes highlights the deep cultural and material differences between local and corporate food practices:

• Local food involves care, time, community, and tradition—often prepared by hand, using natural ingredients.
• KFC food represents speed, standardisation, and commercial efficiency—a highly processed, franchised product optimised for global uniformity.

This juxtaposition exposes not only economic inequality, but also epistemological conflict: two very different ways of knowing, valuing, and engaging with food.

From an audio branding perspective, these edits act as visual dissonance to the smooth, polished sound world of the KFC brand. The KFC audio motifs are designed to evoke comfort, appetite, and familiarity. But when they’re overlaid with sudden shots of earthy, smoky, hand-prepared Tanzanian meals, the brand sound becomes inappropriate, even absurd.

This editing choice breaks the illusion created by the audio branding: that this food is neutral, global, and culturally unproblematic.