McDonald’s: Meant to Be Classic by DDB Athens

This advertisement serves as a poignant illustration of modern audio branding at work.

It takes the legendary “I’m Lovin’ It” jingle—possibly one of the most well-known sonic logos in the world—and reinterprets it from a classical music perspective, transforming it into a classic orchestral motif. This illustrates the flexibility, cultural nature, and deep manipulativeness of sound design, which can recode brand identity across generations and geographies.

It highlighted the emotional power and adaptability of branded sound, which I echoed by reusing KFC’s branded audio out of context.

The orchestral twist in the ad shows how audio branding works across cultural codes, which parallels your use of African music against the KFC soundscape.

My ironic video takes this polished manipulation and deconstructs it, revealing the ideological force behind those same audio tactics.