Positioning my work in reality/marketing

Positioning my work in a wider public

After thinking through my practice, from exhibition work to game audio and film, I feel like I’m starting to understand a bit more about where my work might sit in a wider context.

At the beginning of the course, I think I was more focused on sound as an artistic medium on its own. A lot of the work was personal, and more about expressing ideas or emotions. But through different projects, especially Sound for Screen, my internship at Virtuos, and the Gallery 46 exhibition, my perspective has changed quite a lot.

Now I feel my work is more connected to multimedia and storytelling, rather than purely sound art. I’m more interested in how sound works together with image, interaction, and narrative, instead of existing alone. Because of that, I think my work doesn’t really belong only in an exhibition space anymore.

In terms of audience, I don’t think I want to make work only for a small group of people who already understand experimental art. I feel more interested in reaching a wider audience, people who might experience the work through games, films, or online platforms. Like I mentioned in previous blogs, the Ubisoft, the BFI London Film Festival and others.

For the future, I think my work will be positioned more in areas like game audio, film sound design, or other digital content production. These spaces allow storytelling to happen in a more accessible way, while still keeping some creative freedom.

I’m still trying to find the balance between creative practice and industry work, comparing the beginning of the course, I feel I have a clearer idea of what kind of work I want to do, and who I want it to reach.